Forecaster is a sports tech company enhancing the golf experience through smart data. Their intelligent golf ball delivers real-time audio feedback and tracks every swing, helping players improve precision, consistency, and overall performance.
01. APPROACH
Simplified the story around player improvement
We translated technical features into relatable performance outcomes golfers care about.
Visualized data as simple progress indicators
Clean UI visuals, labeled metrics, and guided breakdowns made insights intuitive at a glance.
Positioned the product as a personal coach
Copy reframed Forecaster as real-time guidance - not just another gadget.
02. OUTCOME
Clear value perception of smart swing analytics
Golfers now understand exactly how the ball elevates consistency and control.
Reduced friction in feature comprehension
Complex systems feel accessible, approachable, and beginner-friendly.
Stronger product desirability through storytelling
Performance, confidence, and measurable progress are now at the emotional core.
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