FinPlay is a white-label fintech platform that helps banks build modern, high-performing apps - improving user experience, increasing conversion, and accelerating digital growth.
01. CHALLENGES
Lack of clarity around financial features
Users couldn’t easily understand key offerings like budgeting tools, transfers, or security layers.
Low trust in digital-only banking
New visitors weren’t reassured about compliance, encryption, or deposit safety.
Weak product storytelling
The old structure didn’t showcase the app’s value, leading to lower conversion intent.
02. Outcome
Clearer product comprehension in seconds
Users now understand why Pryme exists and how it helps, increasing time on page.
Improved trust signals
Modern visuals, security framing, and visual hierarchy boost credibility perception.
Higher engagement with feature modules
The site now draws users deeper into the app ecosystem, improving signup intent.
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