Pryme is a fitness and wellness brand providing tailored training and nutrition plans. Their approach blends science, structure, and balance - empowering individuals to reach peak performance through intentional movement and mindful living.
01. Approach
User-Intent Architecture
We reorganized content around what a visitor needs first - who OIS is, who they manage, and how to contact.
Modern Editorial Layout
We adopted clear spacing rules, cinematic visuals, and bold headlines to communicate confidence and expertise.
Conversion-Driven ANIMATIONS
Subtle animations, hover states, and scroll cues guide the user toward navigating talent and initiating contact.
02. Outcome
Stronger Program Positioning
The experience now reflects the premium, scientifically backed nature of Pryme’s coaching.
Higher Lead Quality
Clear expectations and transparent prerequisites filter casual interest and attract serious athletes.
Improved Engagement
Modern visuals and simplified UX reduce bounce rates and encourage users to explore deeper into the offering.
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